Saucy Barby Site A Legend
- Posted 07/12/09
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Are you a barbeque Legend?
If you think you are, put your meat where your mouth is and submit your credentials to newly launched website – www.aussiebbqlegends.com
The 'Aussie BBQ Legends' website is the new home of Australian barbeque tragics, compiling contributions from avid barbequers keen to share their "pimped barbies"; "butt kicking" barbie experiences; barbeque blunders; and tips on Barbeque Protocol.
Visitors to the site can submit their contributions and vote for their favourite in each of the competition sections with winners picking up weekly prizes and a chance to be voted "Aussie BBQ Legend" and to take home the ultimate BBQ Package for their backyard.
Categories in which website visitors can upload their own stories, photos and videos include Aussie BBQ Legend, BBQ Blunders, Pimp my BBQ, Butt Kicking Barbies, BBQ protocol and BBQ Recipes. Each week visitors to the website will be able to vote for their favourite in each of the competition sections with weekly winners receiving a six-pack of sauces from Beerenberg - the boutique sauce maker behind the site.
Beerenberg boss Anthony Paech says the Aussie BBQ Legends campaign is an extension of the company's expanded web presence, which has built strong brand allegiance through features including its Provenance Pathway feature which allows purchasers of Beerenberg products to track the origin of locally grown ingredients and to meet the people who made them.
"We're a relatively small, but proudly Australian-owned family company trying to give people a quality choice away from the big multi-nationals," says Anthony. "We're already making some strong inroads by using the web and we're confident www.aussiebbqlegends.com will help grow awareness of our sauces, which we think are the best in Australia."
Beerenberg's growth this year has been phenomenal, with its products now stocked on the shelves of Coles and Woolworths, nationally as well as through hundreds of independent supermarkets around the country. Six successive generations of the Paech family have owned and worked on Beerenberg Farm - a working 100 hectare farm in Hahndorf, 25km from Adelaide, South Australia - since migrating from Germany in 1838.
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add commenti am the boss
Dec 13 | Anna
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